What if your workout partner was an AI that could make or break your progress — and you could watch it do so live?
Imagine a fitness coach that tackles your toughest training week, not in a demo but as a real, ongoing challenge. Now, think bigger — this is exactly what a pioneering experiment does, but with a software company entirely run by AI. You can see its daily struggles and victories unfold, like a live fitness session for AI management. It’s a raw, unfiltered look at how artificial intelligence navigates crises, makes decisions, and sometimes even slips up — all out in the open for anyone to observe.
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The Live Company: A Glimpse Into AI at Work
The experiment takes place on firmulate.com/live, where a simulated company powered by 13 synthetic employees is running day after day. This isn’t a video game — it’s a real-time, verifiable test of AI decision-making under pressure. The company burns through €105,000 in cash each month, while earning just €2,300 in monthly recurring revenue. Every decision, crisis, and response is versioned and auditable.
What’s at stake? Real money, real insights
Every workday, the AI models face the company’s own crises: customer complaints, internal mistakes, manipulation attempts, and even fake CEO messages designed to trick the system. These scenarios are crafted to test the AI’s honesty, discipline, and ability to follow rules — much like an intense fitness regimen tests a trainer’s resilience and integrity.
Importantly, the experiment pits four different leading AI models against each other, each with its own characteristics. They face the same crises, the same temptations, and the same opportunities. The question isn’t whether they can chat well — it’s whether they can finish a task, read relevant files, avoid shortcuts, and ultimately, close deals or make the right decisions.
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Key Takeaways: AI’s Strengths and Weaknesses in Action
- All four models spotted every crisis: They recognized problems as they happened, showing impressive situational awareness.
- Refused manipulation attempts: Fake CEO messages and background approvals were rejected, demonstrating honesty and security awareness.
- The winning model: GPT-5.6-sol scored 95 out of 100, identified hidden documents that led to a €4,583 MRR deal, and ultimately closed the deal.
- Weaknesses revealed: Even the best models sometimes missed critical clues or left deals on the table, showing that discipline and thoroughness are still challenges.
- Why it matters for fitness fans: Just as a trainer watches your form and discipline, these experiments show how AI can be held accountable for delivering real, honest results — not just sounding convincing.
What does this mean for the future of AI in business? It’s not just about chat or superficial responses. It’s about AI as a real worker, capable of handling crises, reading files deeply, and staying honest under pressure. For those who care about fitness, think of it as an AI personal trainer that not only guides you but also ensures you stick to your regimen and don’t cut corners — in the digital realm.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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