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Audien Hearing has partnered with actor William Shatner on a marketing campaign encouraging adults with hearing challenges to consider their hearing health. Shatner says he uses the company’s Atom X over-the-counter hearing aids; the campaign will run across marketing and social media.
Audien Hearing has named actor William Shatner a brand ambassador for “Boldly Hear What’s Next,” a campaign encouraging adults with hearing challenges to take steps toward better hearing. The Scottsdale-based company says Shatner, 95, has personal experience with hearing difficulties and uses its Atom X over-the-counter hearing aids.
Audien said Shatner will appear in a marketing and social media campaign built around staying engaged with conversation and everyday experiences as people age. The company describes the campaign as an invitation for adults who have trouble hearing to consider their options. The report does not provide a launch schedule, campaign budget or specific audience figures.
Shatner said in a company release that hearing challenges can affect conversations and other experiences. “There’s a lot of life left to live, and a lot worth hearing,” he said. He has also spoken publicly about tinnitus, according to The Hearing Review. His participation draws on his personal account, though the source does not give further details about his hearing history or use of the product.
The featured device, Audien’s Atom X, is a rechargeable in-ear hearing aid with a touchscreen charging case. Audien says users can adjust volume and hearing modes from the case without a smartphone app. The company also offers a free one-on-one Sound Check appointment with a hearing specialist for setup and guidance. These are product features and services described by Audien; the source provides no independent evaluation of the device or its performance.
A Campaign Aimed at Hearing Aid Adoption
The partnership puts a familiar public figure behind a consumer campaign at a time when hearing devices remain underused among many older adults who could benefit from them. The National Institute on Deafness and Other Communication Disorders says fewer than one in three U.S. adults aged 70 and older with hearing loss who could benefit from hearing aids has ever used one. The campaign seeks to bring attention to that gap, although its effect on awareness or device use has not been measured in the report.
Audien’s focus on an over-the-counter product and a specialist appointment also reflects two parts of the consumer hearing aid market: direct access to devices and support for people new to hearing aids. Shatner’s public profile may help bring attention to hearing challenges, but the announcement does not establish that celebrity marketing changes adoption rates or clinical outcomes.
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Audien’s Place in OTC Hearing Care
Over-the-counter hearing aids are intended for adults with perceived mild-to-moderate hearing loss. Audien, founded in 2019 and based in Scottsdale, Arizona, says its lineup includes rechargeable in-ear and behind-the-ear devices sold online and through national retail partners. Its products are intended for adults aged 18 and older, according to the report.
The scale of hearing difficulty is broad: the World Health Organization estimates that more than 1.5 billion people worldwide, nearly 20% of the global population, live with hearing loss. In the United States, about 37.5 million adults report some degree of trouble hearing, according to the NIDCD. These figures describe different populations and measures; they do not show how many people would be suitable for Audien devices.
Audien’s co-founders framed the partnership as part of the company’s effort to make hearing products more accessible. Co-founder and CEO Ishan Patel said the company began because people were being left out of conversations. Co-founder Zack Hubbard said the word “boldly” reflects the company’s belief in building a better future. Those statements explain the company’s positioning, rather than providing independent evidence about product impact.
““I know firsthand how hearing challenges can affect those moments. That’s why I partnered with Audien. There’s a lot of life left to live, and a lot worth hearing.””
— William Shatner, in an Audien Hearing release
Campaign Reach and Results Remain Unknown
The source report does not say when the campaign will begin, how long it will run, which specific advertisements or social platforms will be used, or how Audien will measure its reach. It also does not provide independent testing or comparative performance data for the Atom X, or information about how the device may suit people with different hearing needs.
Shatner’s use of the product and Audien’s statements about its support model are attributed to the company and its representatives. The available report does not include comment from independent hearing specialists about the campaign or product. The cited population estimates also do not establish how many people are eligible for over-the-counter devices.
Audien’s Campaign Rollout
Audien says Shatner will appear across its marketing and social media activity. The company has not announced specific dates, placements or further campaign events in the source report. More information about Audien’s products is available through the company, but the announcement does not set out a next public milestone.
For consumers considering hearing aids, the report describes Audien’s free Sound Check appointment as a way to get setup and guidance. It does not replace individualized advice about whether a particular device is appropriate; people with concerns about their hearing can consult a hearing care professional.
Key Questions
What did Audien Hearing announce?
Audien named William Shatner a brand ambassador for its “Boldly Hear What’s Next” campaign, which promotes taking steps toward better hearing.
Which Audien product is featured?
The campaign centers on Audien’s Atom X, a rechargeable in-ear hearing aid with a touchscreen charging case for adjusting volume and hearing modes.
What will Shatner do for the campaign?
Audien says he will appear across a wide-ranging marketing and social media campaign. The source report does not list specific advertisements, platforms or dates.
Who are over-the-counter hearing aids intended for?
Audien says its products are intended for adults aged 18 and older with perceived mild-to-moderate hearing loss. A hearing care professional can help people assess their needs and device options.
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