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Amber and Kevin Knafel’s Pilates Addiction studio in Greenwood, Indiana, reported a franchise record for memberships and sales on its first presale day in May. The owners also said opening-weekend membership exceeded their projections, crediting local outreach and support from the franchisor.
Amber and Kevin Knafel say their Pilates Addiction studio in Greenwood, Indiana, set a franchise record for memberships and sales on its first presale day in May, then exceeded its membership projections during its September opening weekend. The reported launch offers a snapshot of one franchise’s early performance, but the figures come from the owners and do not establish how the business will perform over time.
Amber Knafel told Athletech News that the Greenwood location recorded a 16.7% conversion rate on presale launch day. She also said 57% of the leads were organic, with the remainder attributed to paid digital advertising. The source does not define the precise period or calculation method behind the conversion figure.
The couple used grassroots community outreach before opening to attract prospective customers. During the September opening weekend, the studio finished with more members than the owners had initially projected, according to the report. The source gives no exact membership total, sales amount or revenue figure for either milestone.
The Knafels entered the business without prior boutique fitness experience, and Kevin was also running another business, Athletech News reported. They said the franchise provided direction on vendors and areas including real estate, construction, design, payroll, marketing and sales. The article describes the launch as record-breaking based on the franchise’s reported internal benchmarks; it does not provide independently audited data.
What the Greenwood Launch Shows
The reported results show how a new studio can combine presale marketing and local outreach with operational support from a franchise network. For potential franchise owners, the Knafels’ account illustrates the kinds of assistance the brand says it offers, while their early sales figures may be of interest to people weighing a franchise against an independently operated studio.
Those results are not, by themselves, evidence that other locations will achieve similar outcomes or that the Greenwood studio will remain profitable. The article provides early membership and sales indicators, not operating costs, ongoing retention, profit margins or a comparison with other Pilates businesses. Readers should treat the performance claims as a single location’s reported experience rather than a general forecast.
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How the Owners Chose Pilates Addiction
Before committing, Amber Knafel said she researched franchised and private fitness studios and preferred the franchise model after reviewing what she described as differences in success rates. The source does not identify the studies or data behind that assessment, so the comparison remains her account rather than a verified industry finding.
She said the brand’s studio design, lighting, music and video elements drew her interest. After traveling to California to try a class and meeting the company’s management team, she decided the concept suited the local market. The couple then opened their first fitness studio in Greenwood, a market they described as already having many fitness offerings.
The Numbers Behind the Claims
The source does not identify the year of the May presale or September opening, nor does it publish exact sales, membership totals, lead counts or revenue. It also does not explain how Pilates Addiction defines a franchise record or provide documentation to independently verify the reported benchmarks.
It remains unclear whether the opening-weekend membership levels translated into sustained attendance, renewals or profitability. The Knafels’ comments about potentially buying additional studios are expressions of interest; no further location or expansion schedule is confirmed in the report.
Whether Early Demand Holds
The next meaningful indicator will be whether the Greenwood studio retains members and maintains demand after its launch period. The source does not report a future performance update, a financial milestone or an announced expansion. Any later assessment would need figures covering membership retention, operating costs and ongoing sales, rather than opening results alone.
The owners have said they may consider additional locations after getting the Greenwood studio established. Until they or the company announce a specific plan, further expansion remains unconfirmed.
Key Questions
What did the Greenwood Pilates Addiction studio report?
The owners said the studio set a franchise record for memberships and sales on its first presale day in May and finished its September opening weekend with more members than projected.
What was the reported presale conversion rate?
Amber Knafel reported a 16.7% conversion rate on launch day. The source does not provide the lead count or explain the calculation method.
Where did the studio’s leads come from?
Knafel said 57% of leads were organic and the rest came from paid digital advertising. The article does not provide the total number of leads or the period measured.
Did the owners confirm plans to open more studios?
No. Amber Knafel said the couple would consider buying more after establishing their first location, but the report names no confirmed expansion plan or additional site.
Do the reported launch figures prove the studio is profitable?
No. The article reports early sales and membership claims but gives no data on expenses, profit, retention or long-term performance.
Source: athletechnews.com
