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Regymen Fitness has signed a development agreement for nine locations in New Zealand, marking the U.S.-based franchise’s entry into the country. Its first studio is planned for Silverdale, Auckland, in late 2026; opening dates and sites for the other eight locations have not been announced.
Regymen Fitness has signed an agreement to develop nine locations in New Zealand, entering a new international market for the U.S.-based coach-led fitness franchise. The first studio is planned for Silverdale, Auckland, in late 2026, with the local rollout led by Paul Bowman and Ash Williams.
The development agreement outlines a nine-location plan, but the announcement does not provide opening dates or confirmed addresses for the other eight studios. Regymen expects further sites in Auckland and other major markets. The Silverdale location is intended to be the brand’s New Zealand flagship and a test for the wider plan.
Bowman and Williams will oversee the brand’s entry into New Zealand. According to the report, Bowman spent more than a decade leading digital fitness technology company Wexer. Williams is described as an experienced fitness operator and coach with ties to the Silverdale community. The report does not detail the partners’ investment, construction schedule or the proposed pace of openings.
Regymen describes its offer as coach-led, performance-focused training combining strength and conditioning with measurable progression. Its Burn and Build programs are designed to give members structured workouts across more than one fitness modality. Those descriptions come from the company’s stated concept; the announcement does not provide independent performance or membership data for the programs.
A New Market for Regymen
The deal gives Regymen a planned foothold beyond North America and could establish a platform for further international development if the first studio opens and the remaining sites proceed. For New Zealand consumers, it signals the intended arrival of a new franchise offering coached strength and conditioning. The agreement alone does not confirm that all nine studios will open, or indicate how quickly the brand can build a customer base in the country.
The announcement also places local execution at the center of the expansion. Bowman and Williams will be responsible for bringing the concept into the market, while Silverdale is expected to provide an initial operating model for later locations. Results from that opening may inform the wider rollout, although Regymen has not stated what measures it will use to assess the site or whether subsequent openings depend on particular milestones.
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Ownership and Franchise Growth
The New Zealand plan follows a change in Regymen’s ownership. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in the company. The original report said Regymen then operated 23 studios across the United States and Canada, including 12 locations integrated into GoodLife Fitness clubs. It also reports that the company has not released an updated location count.
The New Zealand agreement is part of a broader strategy combining continued U.S. franchise development with selective international expansion. Patchell-Evans has previously supported the expansion of Oxygen Yoga & Fitness to more than 130 locations in North America, according to the report. Regymen has been positioned as a concept that can operate independently or within existing gyms; the New Zealand announcement does not say whether any planned sites will use a particular format.
““Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.””
— Leah Seacrest, Regymen’s vice president of franchising
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Sites and Opening Dates Remain Open
The announcement identifies Silverdale as the first planned location and late 2026 as its target opening period, but it does not confirm a specific opening day. The locations, timing and sequence for the remaining eight studios are also undisclosed. It is not clear whether all nine sites are secured, whether the agreement sets a fixed development timetable, or what conditions might affect the rollout.
Regymen has not provided details on projected investment, staffing, prices, membership capacity or expected demand. The company’s current total studio count is also unclear: the reported figure of 23 applies to January 2025, and no updated count is given. The development agreement is a plan, not confirmation that all proposed sites are already operating or under construction.
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Silverdale Sets the First Milestone
The next stated milestone is the planned opening of Regymen’s Silverdale studio in late 2026. Further updates would be needed to establish its exact opening date, address and operating details, as well as the locations and schedule for the other eight studios. Until the company or local development partners disclose those details, the broader New Zealand rollout remains a development plan rather than a completed expansion.
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Key Questions
How many New Zealand locations are planned?
Regymen signed a development agreement covering nine locations. The agreement does not confirm that all nine have opened or provide addresses for every site.
Where will the first Regymen studio open?
The first studio is planned for Silverdale, Auckland, which Regymen describes as its New Zealand flagship.
When is the Silverdale studio expected to open?
The stated target is late 2026. No exact opening date has been announced.
Who is leading the New Zealand expansion?
Paul Bowman and Ash Williams will lead the local entry. Bowman previously led digital fitness technology company Wexer for more than a decade, according to the report; Williams is described as a fitness operator and coach with ties to Silverdale.
What is not yet known about the rollout?
The other eight locations, their opening dates, the total investment and the pace of development have not been disclosed. Regymen’s current studio count is also unclear because the reported 23-location figure dates to January 2025.
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